Bluehole establishes international corporation for PlayerUnknown’s Battleground
Bluehole, developer, and publisher of PUBG, announced the formation of PUBG Corporation, a subsidiary focused on the, “development and global business opportunities for PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG)”.
The CEO of Bluehole, Gang-Seok Kim, has appointed Chang Han Kim as the CEO of PUBG Corp and Woionghee Cho as the COO. Chang Han Kim led the development of PUBG, where he previously sat as VP for Bluehole. Woonghee Cho previously served as SEO of Maui Games and Head of Business Development for Neowiz.
“Given PLAYERUNKNOWN’S BATTLEGROUNDS global success, we want to ensure that we have the operational efficiency that is required to support the game globally,” said Chang Han Kim, CEO, PUBG Corp. “This new structure allows us to be nimble as we look towards the expansion of strategic business opportunities that include the game’s potential in the esports sector and the growth of PUBG as a true global IP franchise.”
PUBG has sold over thirteen million copies and surpassed the all-time record of concurrent users on STeam, with over 1.5 million active players at a given time. Currently, Bluehole is going after Epic Games for infringing on the Battle Royale style gameplay mimicked in Fortnite.