G2A seller names and locations will be public starting in July
An update to G2A’s terms of service will make it mandatory for sellers to display both their name and address. The key marketplace will now allow buyers to trace seller locations.
This sidesteps data protection laws by forcing sellers to agree to the terms of service before getting set up.
G2A’s justification? Building seller brands independent of G2A.
“This is another step in making our marketplace more straightforward and accessible,” G2A PR specialist Gabriela Lefanowicz said. “By providing more information to buyers and making the process of buying and selling more clear-cut, we are making G2A a better place for our customers. Other changes are planned and will be rolled out in the coming months as well.
“The security and service standards on G2A are already well-above the norm when compared to other marketplaces. The fact that we are bringing in even more positive changes only shows that these still-held fears [from potential buyers] are unnecessary.”
With backlash due to the grey-market, G2A hopes this will improve transparency.
“These changes are the next logical step towards making our marketplace more transparent,” Lefanowicz continues. “Every [buyer] should be able to know who they are buying from – this applies to G2A as well as to every other marketplace in the world. [Sellers] will now have to be more open to their buyers and provide more information. This is a chance for our sellers to build a real brand for themselves, one that does not only exist within the confines of G2A.”