SEGA’s “Road to 2020” Includes Major Franchise Revival
During a recent financial call, one segment was titled “Segment Goal / Business Strategies”. This dedicated time would see how SEGA sees it self performing over the next couple of years. One of the items on this plan is the “revival of major IPs” and the return of “full packaged games”. A couple examples of these are Total War Warhammer, and Football Manager 2017.
- Expand existing IPs and obtain new IPs for North American and European PC games
- Build revenue base by being entrusted with outsourced development
- Challenge for new IPs
- Revival of major IPs
- Effective utilization of development engines
SEGA has not forget about the digital game field too; with some smaller projects also in the pipeline too.
- Create titles that will become global hits
- Establish digital marketing business
- Expand overseas publishing business
- Maintain profits through long-term operation of existing titles
- Develop next-generation titles
The main point to take away from all this is not only are SEGA still going to be churning out some top class games over the next few years, but what could this “major IP” be? Can we look forward to seeing a new Shining Force? or Skies or Arcadia? They have a whole wealth of titles to choose from their backlog to revive, and that’s an exciting thought in itself.